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Why Has Wizards Cancelled All PDF Products?

posted Wednesday, April 8th 2009 by Jonathan Drain
News, Reviews & Culture

You may have heard by now that Wizards of the Coast has removed all its PDF products from sale, including both current edition and legacy AD&D products. Sites including Paizo and RPGNow have been asked to remove around 900 Wizards of the Coast products from sale, taking the company from the biggest supplier on RPGNow to a conspicuous zero.

Customers of PDF retailers have also found that Wizards of the Coast has revoked their right to download or re-download PDFs they’ve already purchased. I’m particularly annoyed with this, as I’ve lost three PDFs on Paizo.com and one on RPGNow. Several well-known industry figures have also voiced their dissatisfaction, including Stan!, JD Wiker, Eric Haddock, Sean K Reynolds.

So why are they doing it? Here’s a round-up of the conspiracy theories.

1. It’s in response to PDF piracy

This appears to be the official company response. According to an announcement posted on ENWorld:

Unfortunately, due to recent findings of illegal copying and online distribution (piracy) of our products, Wizards of the Coast has decided to cease the sales of online PDFs. We are exploring other options for digitial distribution of our content and as soon as we have any more information I’ll get it to you.

This tactic may be less successful than Wizards hopes. Customers locked out of their existing PDFs may turn to filesharing sources to recover them, and this in turn may act as a gateway to heavier filesharing. There has also been significant PR backlash on internet forums painting Wizards of the Coast as the bad guy, and D&D players more than anyone might believe that it’s okay to steal treasure from a villain.

2. It’s part of Wizards’ new Internet Sales Policy

On the same day that all PDFs were cancelled, Wizards of the Coast enacted a new Internet Sales Policy restricting how products are sold online. In particular, the new policy forbids retailers from selling online unless they have a physical presence.

However, this contract only seems to cover Magic: the Gathering products. RPGNow never sold Magic cards, and Paizo continues to sell Magic cards and D&D print books. There’s also nothing forcing websites to sign the agreement.

3. Wizards is trying to cripple third edition / OGL retailers

One theory doing the forum rounds is that Wizards are withdrawing their products to kill off support for third edtion. By removing third edition books from sale, the theory goes, 3E players are forced to update to 4E by a lack of official WotC PDFs, while the diminished traffic hurts PDF resellers and other publishers.

However, it’s doubtful that Wizards third edition PDFs sold especially well. None appeared on RPGNow’s Top 100 Products list last week, according to a Google cached version of the site. Of twelve WotC products that made the list, eleven were fourth edition products, including two in the top ten.

If this is their plan, it’s backfiring: several major publishers are using the opportunity to offer PDF customers their thanks and appreciation. Malhavoc has made an announcement, Green Ronin is offering a 40% discount on True20, White Wolf is offering a free copy of Exalted Second Edition and a 10% discount, and Paizo is offering a 35% discount on all Pathfinder products.

4. It has something to do with Dave Arneson

Speculation has arisen that the PDF issue relates to rights that recently lapsed after Dungeons & Dragons co-creator Dave Arneson passed away recently.

However, there are two problems with this theory. The first is that Arneson is still alive, if not “alive and well”. The second is that it’s likely Arneson signed away all rights to D&D long ago, except for a credit in every D&D sourcebook.

5. It’s an RIAA-style tactic to provoke PDF piracy

The Recording Industry Association of America has taken a lot of bad PR over the past few years for an infamous anti-piracy tactic: wait until until someone downloads an album, then sue them for $150,000 per song. With Wizards’ recent lawsuit against eight filesharers, some have suggested that they’re picking up on the RIAA strategy of monetizing piracy at the cost of consumer goodwill.

Wizards’ critics wouldn’t rule this out, but it’s a little far-fetched.

6. Wizards are going to sell D&D PDFs themselves

PDF sites like RPGNow charge a commission on sales. That cuts into WotC’s profit margin, when they could be selling on their own site for free. This would conveniently take sales away from competitors while allowing finer control of anti-piracy features such as watermarking and DRM.

This is a reasonably likely outcome. There’s a clear demand for PDF versions of D&D products, and keeping PDFs from sale won’t stop piracy as long as pirates have flatbed scanners and filesharing software. What does counter piracy is for customers to trust that publishers take great efforts to treat their fans as people and not revenue streams.

According to a post by RPGNow’s Steve Wieck, it seems likely that WotC will restore downloads for customers who had already purchased WotC products. This would makes a good step toward restoring consumer trust in Wizards of the Coast.

Importantly, it would also let me finish my download of The Great Modron March.

Comments

  1. Prince_Herb

    April 9th, 2009

    There’s a plausible argument put forward by Ray S Dancey in the comments at RPGPundit : http://rpgpundit.xanga.com/698172157/item/?page=1&jump=1481948581&leftcmt=1#1481948581

    It’s too long to reproduce here, but well worth a look.

  2. Bog97th

    April 15th, 2009

    I think it’s yet another nail in D&D coffin.

  3. The Wayfarer

    April 17th, 2009

    “There has also been significant PR backlash on internet forums painting Wizards of the Coast as the bad guy, and D&D players more than anyone might believe that it’s okay to steal treasure from a villain.” So this makes it okay? Afterall, we all know how accurate forum backlash is. Mr. Drain I don’t think you believe this but many unfortunatly do. Sad.

    The fact is that although there are many fans of the multiple versions of D&D, there is only one owner. And they can do whatever they like with the property. Since the last three prequals of Star Wars I’ve been a strong advocate for taking the franchise away from George Lucas but that’s not likely to happen. And I’m not falling for the “customer be damned” hate speech, the company “death spiral” or “another nail in the D&D coffin” bit. I’ve seen more and more pirated WoTC products in the past year than ever before. I recently found one website where you can download the entire collection of D&D Dungeon Tiles in PDF format for free. It’s wrong and it’s theft. And let’s keep in mind that WoTC is not the huge corporation many haters make it out to be. Sure they’ve snapped up they’re PDF’s but at least they haven’t sold anyone a sub-prime mortgage. The motive behind this move is business; not sinister.

    Oh, first time poster. Enjoy the site.

  4. Goodman Games: “4E is Doing Fine” « Jonathan Drain’s D20 Source: Dungeons & Dragons Blog

    June 21st, 2009

    [...] book sales. This probably being the case with Wizards of the Coast too, it now makes more sense why cancelled their PDF line in April. Wizards may have judged the PDF sales to be insufficient to be worth the increased online piracy [...]

  5. Just Another Gamer

    February 13th, 2011

    I don’t know a single gamer that uses PDF’s that legitimately bought them. Piracy is probably the biggest, if not the single reason for them doing this! And why shouldn’t they? They made a product and you should pay for it if you want it! You wouldn’t steal from a store or a person would you? It’s the same thing. What you people fail to realize is that the very game you love will vanish if you don’t support the company. Granted, 4th edition blows, but seriously gamers, don’t be a thief unless it’s inside the game!

  6. Seetol

    March 6th, 2011

    Basically because they want to hang like the Nazis that they are. Find some tall trees and some short ropes ladies and gentlemen. If they’re going to act like Nazis, they can Hang like Nazis. Any Nazi sympathisers can hang with them.

  7. Seetol

    March 6th, 2011

    They are the ones stealing. Gygax and Arneson created a great game many years ago. When 2nd Ed replaced 1st, it was a serious raping of art. When 3rd Ed came out, it was a commercialized crap game that used the same name and some of the same dice as D&D. By the time you get to 4th… its just a parody. They haven’t added anything to the system since Lizards took over. They are just parasites. They are the thieves. Again. They want to steal a good game and make a profit from it? Hang them. Seriously folks these parasites are not to be tolerated.

  8. Ryan

    June 19th, 2011

    I’m surprised WoTC hasn’t been sued over this.

  9. Kevin

    August 17th, 2011

    Wow, Seetol… way to Godwin yourself. Add that to the casual suggestions of murdering anyone who believes differently, and you smell like a republican.

    D&D has a lot of versions, each appealing to a different playerbase. Cry all you like about the newer ones, but if 1st Ed. was all there was, D&D would have died with it. Computer games handle all the rules for people these days, so you can’t expect newer players to look at clunky, unwieldy, and obscure mechanics as positive things. Nothing is keeping you from clutching your 1e close to your crusty grognard heart until the day you die, so get over yourself.

    It’s a freakin’ GAME, you misanthrope.

  10. JM

    May 6th, 2012

    Rather than name-calling, Kevin, just make your points next time. Either that, or expect readers to lump you in with the individual you chose to insult.

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